Arjun Mehta is a web developer and SEO specialist at Owncom, focused on helping Indian small businesses — clinics, restaurants, local shops — get found on Google without spending a fortune on agencies.
He leads Owncom's technical SEO practice and writes about web performance, on-page optimisation, and practical digital growth strategies for the Indian market. His guides are written in plain language (and occasionally Hinglish) so that real business owners — not just developers — can apply them.
Before joining Owncom, Arjun worked as a freelance web developer building and optimising websites for e-commerce and service businesses across India. He holds a B.Tech in Computer Science and has spent several years focused specifically on Google's technical quality signals — Core Web Vitals, structured data, crawlability, and internal link architecture.
At Owncom, he applies that experience to a practical challenge: making high-quality SEO accessible for business owners who don't have a dedicated tech team. His work spans everything from writing clean semantic HTML to designing content strategies that rank for local Indian search queries.
Technical SEO & Core Web Vitals: Arjun's primary focus is the intersection of code quality and search ranking. He has audited and improved Core Web Vitals (LCP, INP, CLS) for over 60 Indian business websites — primarily clinics, restaurants, and service businesses — where a 1-second LCP improvement typically reduces bounce rate by 12–18% in the Indian mobile context.
Structured Data & Schema Markup: He has implemented schema strategies for LocalBusiness, MedicalClinic, Restaurant, and FAQPage entities, helping clients achieve rich results in Google SERPs for competitive local queries in Tier 1 and Tier 2 Indian cities. His structured data work focuses specifically on the E-E-A-T signals that Google's Quality Rater Guidelines prioritise for YMYL-adjacent categories.
Indian Market SEO: Arjun researches how Hinglish search behaviour, regional language switching, and low-bandwidth mobile usage patterns affect crawlability and ranking in the Indian Google index — an area where standard Western SEO advice often fails. He writes guides specifically calibrated for Indian small business owners, not just developers.
Every recommendation published on Owncom is tested on live sites before it is written up as a guide. Arjun uses Google PageSpeed Insights, Google Search Console, and Screaming Frog for audits; Chrome DevTools and WebPageTest for performance profiling; and Google's Rich Results Test for schema validation. He cross-references findings against Google's published documentation — the Search Central blog, Quality Rater Guidelines, and Core Web Vitals documentation — rather than third-party SEO speculation.
He is particularly sceptical of SEO tactics that are not grounded in Google's public statements or reproducible test results. If a guide on Owncom says "this improves rankings," it is because the change was tested and measured, not because an SEO tool assigned it a score.